hana-vu-muin 541

Market Female Asian Alternative Pop Musician in US

This is an ‘revisit’ to my MUIN 541 Projects.

Yudan Zou


Antriksh Bali


Plan for Record label pitch of HANA VU

Data Source:

Pitchfork review:

 https://pitchfork.com/reviews/albums/hana-vu-nicole-kidman-anne-hathaway/ 7.2

https://pitchfork.com/reviews/albums/hana-vu-how-many-times-have-you-driven-by-ep/ 7.0

Personal Page

YouTube – https://www.youtube.com/c/HanaVu

Facebook – https://www.facebook.com/hanavumusic/

Twitter – https://twitter.com/hanavuuu

Instagram – https://www.instagram.com/hanavuuu/

Tour and Market Performance Data

Chartmetric – https://app.chartmetric.com/artist?id=257913

Songkick – https://www.songkick.com/artists/9089339-hana-vu

Streaming Links

Spotify – https://open.spotify.com/artist/3diDUq8QMCCtx8a4Jy42aO

Apple Music – https://itunes.apple.com/us/artist/id1071927900

Deezer – https://www.deezer.com/us/artist/9631648

Amazon – https://music.amazon.com/artists/B01B06X6XA/hana-vu

Soundcloud – https://soundcloud.com/hanavuuu

Segment 1: Summary of Goals

The goal for the project is to pitch Hana Vu to an influential indie label 4AD and develop a distinctive market impression in the target audience group by a west coast tour. In order to accomplish a wider media coverage and better performance streaming equivalence, TEA, the project will focus on the analytics of data and building of marketing/tour plan.

Similar Artist:

Nico, Aldous Harding, Cat Power, Sasami


  • Not yet exploit the potential in album/music video visuality.
  • Failure to make use of existing public review/presence to reach wider audience.
  • Lack of performances that emphasized on her own musical styles.
  • Not a STORY, TAG attached to her current artistic image to form audience impression.


  • More efficient use of current streaming Data, accessing content engagement, based on the analytical results and pursue radio buyings (indicators: day parts, spots, rates, spins, audience) – STREAMING PERFORMANCE
  • Use more PR software like Promojukebox – PUBLIC RELATION & MEDIA COVERAGE
  • Analytics of Chartmetrics, Google Analytics data (CPC, CTR, CPI, Open Rate, Conversion Rate……) demographic analysis to locate target market of touring – TOURING
  • Position Hana Vu as the first post-experimental-dream-pop-electro-folk artist, “THE NEW AGE NICO IN FOLK”, post-experimental-dream-pop-electro-folk = THE VU POP and focus on attributional factors to strengthen this impression.

Segment 3: Business Plan

  • Cost & KPIs – per year
  • costs for software subscriptions (promojukebox/chartmetric) – $ 2207
  • Visual building, Photo shooting – $1000
  • Touring Management (estimated gross revenue per tour, conversion rate per tour)
  • Duration of Partnership/Campaign – 3 MONTHS
  • Channels to Market: Instagram Storis/Live, TikTok, Website
  • Market Strategy:

Jan. 2020  – March. 2020

Jan. 1 2020 – Jan. 15. 2020 – Data Analytics

Jan. 15 – Feb.15 – Tour Planning & Photoshoot & Media Coverage Promotional “The Vu Pop Tour” (LA – SAN DIEGO – SAN FRAN – SEATTLE – LAS VEGAS)

Feb. 15 – 2 shows in LA, SD, SF 1 show in Seattle, LV – March. 2020

Final Pitch to the label:

The Vu Pop Tour is the los-angeles based independent artist Hana Vu’s live music presence about her genius musical talents, unique style of storytelling of post-experimental-dream-pop-electro-folk – a genre that had not yet existed in the market. She has enormous market potential.